tiffany w chen
motion
designer
&
illustrator
designer
&
illustrator
01 Death and Other Details
A interactive social campaign that allowed for users to become detectives on their own and find hidden clues each as episodes aired. Each week I created realistic flat lays alluding to scenes in the show as well as templatized IG stories for puzzles and answers.
02 The Bad Guys: Haunted Heist
Using spooky character poster series as well as some interactive carousels we teased the release of The Bad Guys: Haunted Heist.
social campaign
03 The Bad Guys: A Very Bad Holiday
I created a paper cut illustrative style to show case characters and lyrics in a original bad guys version of the 12 Days of
social campaign
04 Sanrio
To accompany the Sanrio crafts videos, I created transitions using mostly Sanrio elements, as well as modified elements to fit with the theme of our videos and add to the playfulness of each edit.
transitions
05 Soundtrack Your Life
Soundtrack Your Life is a sequence portraying a dreamy, yet explosive world that music is able to transport us to, despite being in a mundane reality. We chose to visualize the music as if it would literally enter the physical world and lift you into a world of fun.
style frames
06 GoPro Brand Campaign
Using extreme perspectives, bright colors, and cel animation, this brand campaign for GoPro, shows the adventurous moment that can be captured through GoPro cameras. By using cel animation, we were able to emphasize the GoPro camera’s unique wide angle style.
cel animation
07 Tasty
I targeted Tasty’s young demographic by focusing on an approachable, colorful brand identity system and how they can use their content to show the fun of cooking.
brand identity system